Client
Vida Hotels & Resorts
SERVICES
Brand Strategy | Naming | Brand Identity | Verbal Identity | Branding Touchpoints
Vida Hotels and Resorts is a lifestyle hospitality brand reimagined for the modern explorer. With
properties across global destinations, it offers an inspired blend of creativity, connection, and
contemporary luxury—inviting a new generation to live, stay, and express without limits.
HOSPITALITY AS A FORM of EXPRESSION.
TRANSFORMING VIDA into a GLOBAL BRAND
of FREEDOM, DESIGN, AND ENERGY.
Vida Hotels and Resorts is a global lifestyle hospitality brand reimagined for the modern world. We
led its complete transformation, including strategy, naming, visual identity, and brand voice. The
identity merges minimalist design with expressive details, using desert tones, deep blues, and soft
metallics to reflect both calm and cosmopolitan energy.
Typography combines the timeless elegance of Bodoni with the contemporary clarity of Avenir,
resulting in a refined yet playful tone. Through a bold new verbal identity, the guest experience was
reframed around freedom, creativity, and self-expression. Every hotel, residence, and touchpoint
speaks with clarity, confidence, and cultural resonance. Vida is no longer just a stay—it is a lifestyle
brand alive with design, movement, and meaning.
TYPOGRAPHY
FONT GUIDE
HEADING
Sub-heading
The typography blends refined serif headlines with
clean sans-serif body text, reflecting a balance of
tradition and modernity. Inspired by Arabic form and
global design, it brings clarity, elegance, and cultural
nuance to every brand touchpoint.
