Client
The 13
SERVICES
Branding Strategy | Brand Identity | Branding Touchpoints
Located in Macau, The 13 is one of the world’s most extravagant hotel creations. It embodies a vision of
bespoke luxury shaped by haute couture, rare art, and immersive design—where every experience
is curated for wonder, drama, and distinction.
MORE THAN A HOTEL, A STATEMENT that
BUILDS THE BRAND of a LANDMARK WHERE
DESIGN and DECADENCE COLLIDE.
The 13 is one of the world’s most luxurious hospitality destinations, offering a world of bespoke
living, haute couture, rare art, and Michelin-starred experiences in the heart of Macau. In close
collaboration with Stephen Hung, we developed the full brand strategy and crafted an identity
rooted in opulence, artistry, and vision. The visual language features a bold palette of Stephen
Red, Royal Gold, and Royal Black, radiating drama and distinction.
Typography, combining Josefin Sans and Bickham Script, evokes elegance, confidence, and
refinement. From corporate stationery to digital platforms, every touchpoint was designed to
reflect a world of indulgence and craft. Every detail, from textures to finishes, expresses The 13’s
ambition to astonish, captivate, and endure as an icon of unapologetic luxury.
TYPOGRAPHY
FONT GUIDE
HEADING
Sub-heading
The 13 was never meant to be ordinary. It is a reflection of bold ambition and refined beauty, a place where every detail speaks to those who understand true luxury. This is not just a hotel. It is a stage for those who live without compromise.
