SERVICES

Brand Strategy | Brand Identity | Branding Touchpoints

Located on Palm Jumeirah, Palm Living is a private enclave of 30 luxury residences designed 
for those who seek beauty in balance. It offers a refined expression of coastal living, where 
architecture, nature, and stillness converge in effortless harmony.
 

NATURAL FORM with CULTURED INTENTION
DEFINES a RESIDENTIAL EXPERIENCE of MODERN
REFINEMENT on PALM JUMEIRAH.

Palm Living by Wasl is a rare residential collection on Palm Jumeirah, where coastal elegance
and contemporary design shape a lifestyle of serenity. We developed the brand strategy and
visual identity to reflect a world of refined minimalism and effortless sophistication. Inspired by
the natural rhythms of the sea, the brand language blends soft blues, ivory, and beige with a
typographic system that pairs timeless form with modern clarity.

The visual narrative embraces Nomadic Elegance, an aesthetic of flowing architecture, organic
textures, and calming light. Across every touchpoint, from print and digital to lifestyle photography
and brand voice, Palm Living communicates craftsmanship, intentionality, and sustainable design.
More than a residence, it becomes a living sanctuary. This is a coastal address defined not by
volume but by quiet refinement, harmony with nature, and a profound sense of belonging.