Elite by Chalhoub

SERVICES

Brand Strategy | Brand Identity | Branding Touchpoints

Elite by Chalhoub is one of the world’s most exclusive private membership experiences, designed 
for ultra-high-net-worth individuals. It offers access to curated lounges and elevated moments 
across the most prestigious luxury destinations, combining refinement, privacy, and exceptional 
hospitality.
 

CRAFTING A WORLD OF DISCREET LUXURY
by DESIGNING A BRAND EXPERIENCE ROOTED
in ELEGANCE, TACTILITY, AND EXCLUSIVITY

Elite by Chalhoub is a curated membership experience designed for the world’s most elite clientele, 
offering access to private lounges and bespoke moments within the region’s most iconic luxury 
destinations. We developed the full brand identity, crafting a visual and sensory language 
grounded in discretion, elegance, and cultural refinement.

Inspired by natural forms like sea waves and sand dunes, the aesthetic draws from pearl whites, 
tranquil greys, and rich golds, with tactile finishes that elevate every detail. From embossed 
invitations to gold-foiled lounge materials, every touchpoint was designed to feel intimate and 
exceptional. Elite by Chalhoub is more than a service—it is a statement of taste, offering timeless 
exclusivity to those who value privacy, beauty, and belonging.