Client
Ithaafushi Private Island by Waldorf Astoria
SERVICES
Strategic Brand Development, Photography Art Direction, Website Design, Brochure, Print Design
The most exclusive destination in the Maldives, this ultraluxury sanctuary offers rare privacy, poetic elegance,
and immersive indulgence for the world’s most discerning travelers. It is a place where serenity, beauty, and
bespoke experiences define every moment of the journey.
DESIGNING A BRAND UNIVERSE FOR THE
WORLD’S MOST EXCLUSIVE PRIVATE ISLAND
For Ithaafushi, the Maldives’ most exclusive private island under Waldorf Astoria, we conceived the name, brand strategy, and full identity to reflect a sanctuary of rare beauty and serene indulgence. Drawing from the Dhivehi word for “Pearl Island,” the name set a poetic foundation for a brand rooted in quiet confidence and discovery. We defined its essence as a “living pearl,” expressing timeless artistry across every brand touchpoint.
Typography was designed to flow like ocean waves, and the color palette captured the soft radiance of sea, sand, and sky. From verbal identity to digital design, each detail was crafted to guide guests through an immersive world of privacy, elegance, and natural wonder. The result is a brand experience that feels both elevated and intimate, offering a seamless invitation into a world where every element whispers luxury in its most graceful form.
TYPOGRAPHY
FONTS GUIDE
HEADING
SUB-HEADING
Sub-headings use the same typeface in lighter weights to maintain hierarchy while ensuring fluid readability. This balance of strength and subtlety reflects the harmony found throughout the island experience. Body copy is set in a clean, modern sans-serif that complements the display font with clarity and warmth. Designed for comfort in both digital and print, it supports long-form storytelling while preserving a polished and approachable tone. Whether guiding a guest through a private journey or introducing a design element, the typography speaks with grace, clarity, and quiet confidence.
