Client
Gabriel New York
SERVICES
Branding Strategy | Brand Identity | Art Direction | Verbal Identity | Branding Touchpoints
Gabriel New York is a fine jewelry house that blends craftsmanship with emotional resonance.
Its pieces celebrate love, individuality, and everyday luxury, offering timeless design with a modern
spirit for women who value meaning, style, and personal storytelling.
WHERE EVERY PIECE TELLS A STORY by
BUILDING A BRAND THAT CELEBRATES LOVE,
INDIVIDUALITY, and LIGHT-HEARTED LUXURY
Gabriel New York is a fine jewelry house where timeless design meets heartfelt emotion.
We developed the full brand strategy, identity, and art direction to reflect elegance, joy, and
meaningful connection. The visual world blends soft blush tones, warm golds, and bold black,
creating a refined yet approachable aesthetic.
Photography and styling capture real women in moments of love, individuality, and celebration.
The verbal identity is built on the belief that jewelry is more than ornament — it is memory made
tangible. Every message expresses intimacy, craftsmanship, and personal beauty. From packaging
and photography to digital and in-store experiences, the brand speaks with warmth and clarity.
Gabriel New York becomes more than a jeweler — it is a companion for every woman’s journey
and every milestone that matters.
TYPOGRAPHY
FONTS GUIDE
HEADING
Sub-heading
The Will & Grace typeface brings a clean, contemporary edge to the brand, reflecting New York’s modern elegance. Its sleek sans-serif lines evoke confidence and minimal luxury, perfectly suited to fine jewelry. The font’s simplicity highlights craftsmanship, making it ideal for a bold, sophisticated, and timeless brand identity.
