Atlantis Casino Bahamas

SERVICES

Brand Strategy | Art Direction | Brand Identity | Branding Touchpoints

Atlantis Casino Bahamas is the iconic gaming destination at the heart of Paradise Island, offering 
an electrifying blend of high-stakes entertainment, vibrant design, and Bahamian energy in one of 
the most legendary resort settings in the world.

A NEW ERA of PLAY SHAPING THE VISUAL 
IDENTITY for ATLANTIS CASINO BAHAMAS

Atlantis Casino Bahamas redefines the thrill of gaming with magnetic energy, bold design, and 
Bahamian flair. We developed the brand strategy, visual identity, and art direction to position it 
as “The Place to Play” — a destination of exhilaration, elegance, and connection.

The palette blends jet black, lucky red, and pure white with rich accents of teal, gold, and 
burgundy, creating a world that feels both glamorous and grounded. Typography pairs the 
timeless sophistication of Garamond with the modern clarity of Gill Sans and Neutraface. Every 
touchpoint—from gaming floors and VIP lounges to campaign visuals—was shaped to spark 
emotion, anticipation, and style. Atlantis Casino becomes more than a casino; it is a pulse, a 
place where luxury meets adrenaline and every detail plays to win.