BEX Beauty

SERVICES

Brand Strategy | Brand Identity | Art Direction | Branding Touchpoints

Founded by the singer Balqees, BEX Beauty is a global cosmetics brand blending science, artistry, 
and cultural authenticity. Designed for modern, confident women, it celebrates natural beauty, 
skin wellness, and effortless glamour across every touchpoint.

SKIN, STYLE, and SELF-EXPRESSION 
DEFINE WORLD of BEX BEAUTY — from 
PACKAGING to PERSONALITY.

BEX Beauty is a next-generation cosmetics brand founded by the icon Balqees, created 
to empower women through natural beauty, skin-first formulas, and confident self-expression. We 
developed the full brand strategy and visual identity, balancing softness and strength to reflect 
a personality that is bold, feminine, and trend-defining.

The brand’s palette blends nude, mocha, cream, and milky rose tones, while typography pairs 
an elegant serif with a modern sans-serif for visual contrast. The butterfly mark symbolizes 
transformation and the power of inner beauty. From packaging and campaign imagery to retail 
design and digital platforms, every touchpoint is crafted to feel aspirational, effortless, and real. 
BEX is more than a beauty brand — it is a voice for confident women everywhere.