SERVICES

Brand Strategy | Brand Identity | Branding Touchpoints

The Cake Boutique is a luxury patisserie concept that transforms dessert into a sensory 
experience. Known for its bespoke creations and elegant design, it offers refined moments of 
celebration, crafted with precision, beauty, and emotion.
 

ELEVATED INDULGENCE in EVERY DETAIL
DEFINING A MODERN LUXURY PATISSERIE
for WALDORF ASTORIA.

A refined patisserie concept that blends culinary artistry with modern design, this boutique offers 
guests a dessert experience that is as beautiful as it is indulgent. We developed the full brand 
strategy and visual identity to capture a balance of sophistication and playful elegance. The 
visual language combines soft neutrals, silver accents, and minimalist typography to evoke calm, 
confidence, and style.

Through considered art direction, we designed packaging, collaterals, and digital assets that 
elevate every detail—from silver-foiled cake boxes and embossed thank-you cards to sleek delivery 
bags and social assets. Each touchpoint expresses timeless luxury while celebrating handcrafted 
precision. More than a patisserie, it is a signature experience that transforms every cake into a 
moment of beauty, emotion, and celebration.