Client
The Cake Boutique by Waldorf Astoria
SERVICES
Brand Strategy | Brand Identity | Branding Touchpoints
The Cake Boutique is a luxury patisserie concept that transforms dessert into a sensory
experience. Known for its bespoke creations and elegant design, it offers refined moments of
celebration, crafted with precision, beauty, and emotion.
ELEVATED INDULGENCE in EVERY DETAIL
DEFINING A MODERN LUXURY PATISSERIE
for WALDORF ASTORIA.
A refined patisserie concept that blends culinary artistry with modern design, this boutique offers
guests a dessert experience that is as beautiful as it is indulgent. We developed the full brand
strategy and visual identity to capture a balance of sophistication and playful elegance. The
visual language combines soft neutrals, silver accents, and minimalist typography to evoke calm,
confidence, and style.
Through considered art direction, we designed packaging, collaterals, and digital assets that
elevate every detail—from silver-foiled cake boxes and embossed thank-you cards to sleek delivery
bags and social assets. Each touchpoint expresses timeless luxury while celebrating handcrafted
precision. More than a patisserie, it is a signature experience that transforms every cake into a
moment of beauty, emotion, and celebration.
TYPOGRAPHY
FONT GUIDE
HEADING
Sub-heading
Refined cakes made with care, each one a celebration of taste and beauty. Soft textures, elegant finishes, and signature details elevate every bite. A dessert experience to remember.
