The Ehvana by One&Only Reethi Rah

SERVICES

Brand Strategy | Brand Identity | Guest Journey | Verbal Identity | Branding Touchpoints

The Ehvana is an invitation-only guest program created for the most loyal and affluent guests of
One&Only Reethi Rah, Maldives. It offers a world of refined care and emotional connection, where
luxury is defined by anticipation, meaning, and deeply personal moments.
 

LOYALTY REIMAGINED AS PERSONAL 
LUXURY where ANTICIPATION, CARE, 
and MEANING CONVERGE

The Ehvana is a private guest program at One&Only Reethi Rah, designed exclusively for the 
resort’s 50 most loyal and affluent guests. We developed the complete brand strategy and 
identity to reflect grace, precision, and deep personalization. The visual language features a 
palette of stone, white, grey, and silver, supported by refined typography and tactile materials. 
Art direction emphasizes stillness, warmth, and quiet confidence, from welcome gifts to printed 
collaterals. The verbal identity is centered on heartfelt hospitality, using language that is warm, 
sincere, and effortlessly elegant. Every touchpoint is crafted to feel personal and intentional. 
The Ehvana redefines loyalty not as a transaction, but as a relationship—where every moment is 
designed to be remembered, cherished, and uniquely yours.