Habtoor Grand Resort | Charley's Signature

SERVICES

Brand Strategy | Brand Identity | Branding Touchpoints

Habtoor Grand Resort, Autograph Collection, is a luxury beachfront destination in Dubai known for
its timeless elegance, contemporary flair, and vibrant atmosphere. The resort offers refined service,
spectacular views, and an unforgettable guest experience rooted in indulgence and warmth.

UNLIT SOPHISTICATION, SEA-INSPIRED SPIRIT
EXPRESSING A BRAND IDENTITY SHAPED by
CONTRAST, COMFORT, and CHARISMA

We developed the full brand strategy and visual identity for Habtoor Grand Resort, creating
a cohesive design system that balances timeless elegance with bold energy. Inspired by the
movement of the sea and the vibrancy of Dubai, the visual language features a palette of vibrant
blues, luminous whites, and deep blacks.

Typography is refined and contemporary, with carefully crafted iconography adding detail and
distinction. Every application, from digital interfaces and guest-facing materials to signage and
stationery, was designed to feel consistent, polished, and emotionally resonant. The result is a
brand identity that speaks to the resort’s dynamic spirit and refined hospitality, inviting guests
into a world where indulgence meets sophistication and every stay becomes a lasting memory.

HEADING

Sub-heading

The Habtoor Grand Resort typography embraces a modern sans-serif, reflecting clarity, sophistication, and contemporary elegance. Its clean, open forms convey approachability while maintaining a sense of luxury, creating a visual identity that is both refined and welcoming.