SERVICES

Brand Strategy | Brand Identity | Branding Touchpoints

Located in the heart of Qatar’s capital, Andaz Doha is a luxury lifestyle hotel inspired by local
heritage and contemporary design. It offers guests an immersive cultural experience shaped by
storytelling, artistry, and the vibrant textures of modern Qatari life.

TRADITION MEETS MODERNITY in MOTION, 
SHAPING A BRAND WORLD that INVITES 
IMMERSION, DISCOVERY, and DELIGHT.

Andaz Doha is a luxury lifestyle hotel that captures the energy of modern Qatar through bold
design and cultural depth. We developed the brand strategy and visual identity to reflect a fusion
of tradition and innovation. Inspired by Sadu weaving, Arabic calligraphy, geometric patterns, and
mosaic textures, the visual world feels tactile, layered, and alive.

Each brand element, from curated spaces to printed touchpoints, is designed to immerse guests
in a rich sensory experience. The identity balances elegance and authenticity, inviting guests into
a journey shaped by sight, sound, and story. At Andaz Doha, design is not just aesthetic, it is an
invitation to connect, to explore, and to feel the vibrant soul of the city.