Client
The Heritage by Autograph Collection
SERVICES
Brand Strategy | Naming | Brand Identity | Verbal Identity | Guest Journey Experience | Branding
Touchpoints | Campaign
The Heritage by Autograph Collection is a boutique hotel in Downtown Dubai that reimagines
hospitality through a modern lens of Emirati culture, offering an experience rooted in tradition,
elegance, and a profound sense of place.
CAPTURING HERITAGE with MODERN GRACE while
BUILDING A BOUTIQUE BRAND THAT
CELEBRATES LOCAL CULTURE and GLOBAL
SOPHISTICATION.
The Heritage by Autograph Collection is a boutique hotel in Downtown Dubai that captures the
spirit of old Dubai through modern luxury. We led the full brand transformation, from strategic
foundations and naming to identity, guest journey, and campaign development. The visual
identity draws from mashrabiya patterns, elegant lavender hues, and refined typography to
reflect a balance between heritage and contemporary style.
The guest experience was shaped around authentic cultural immersion, with Arabic welcomes,
oud-scented interiors, curated art, and hands-on workshops that celebrate Emirati craftsmanship.
Through the “Captured Heritage” campaign, the hotel becomes a portal to Dubai’s living culture.
Every touchpoint invites connection, discovery, and belonging, offering travelers a meaningful stay
rooted in place, story, and spirit.
TYPOGRAPHY
FONT GUIDE
HEADING
Sub-heading
The branding blends Sweet Sans Pro’s modern elegance with a warm, flowing handwriting script to reflect Dubai’s rich
Arabic heritage. This combination evokes historical beauty and heartfelt hospitality, creating a welcoming, family-rooted
identity. It captures the spirit of tradition and luxury, offering guests an experience of timeless cultural grace.
