SERVICES

Brand Identity | Branding Touchpoints

Kids Palace at Mandarin Oriental Emirates Palace is a vibrant children’s world designed to inspire 
curiosity and creativity through thoughtful play. With culinary, educational, artistic, and wellness 
experiences, it brings joyful discovery to every moment of a family’s stay.

 

A WORLD WHERE PLAY MEETS PURPOSE 
DESIGNING A CHILDREN’S EXPERIENCE that 
FEELS IMAGINATIVE, WELCOMING, and REFINED

We developed the complete brand identity for Kids Palace, blending imagination with refined 
design to create a space where children feel inspired, welcome, and engaged. The visual language 
uses a vibrant palette of teal, rose, sunshine yellow, and bright blue, evoking joy and playfulness 
while echoing the sophistication of the Emirates Palace experience.

Typography is soft, expressive, and child-friendly, balancing clarity with creativity. Every brand 
application, including menus, signage, activity guides, and stationery, was designed to feel warm, 
thoughtful, and intuitive for both children and their families. The result is a cohesive identity that 
captures the magic of childhood within a luxury setting, transforming Kids Palace into a destination 
of wonder, learning, and lasting memories.