
Client
Brand Strategy | Naming | Brand Identity | Verbal Identity |
Guest Journey Experience | Branding Touchpoints | Campaign
Hotel Boulevard is a boutique lifestyle destination for the curious and culturally connected. Rooted
in community and creative spirit, it offers an inspiring stay shaped by contemporary design, local
artistry, and an atmosphere of discovery and connection



Hotel Boulevard by Autograph Collection redefines boutique hospitality with a brand rooted
in culture, community, and creative energy. We led a full brand transformation from strategy
and naming to identity and guest experience—designed for a traveler who values inspiration
and connection. The visual identity blends deep blues and soft neutrals with layered textures,
reflecting urban vibrancy and editorial calm.
Typography pairs playful minimalism with quiet elegance, creating a tone that feels both
welcoming and refined. From communal art spaces and local design stories to wellness rituals
and culinary moments, the guest journey is crafted as a canvas for exploration. Through initiatives
like the “Pedal Art Tour,” the brand invites discovery and expression, turning every stay
into a story worth sharing.










