SERVICES

Brand Strategy | Naming | Brand Identity | Verbal Identity |
Guest Journey Experience | Branding Touchpoints | Campaign 

Hotel Boulevard is a boutique lifestyle destination for the curious and culturally connected. Rooted
in community and creative spirit, it offers an inspiring stay shaped by contemporary design, local
artistry, and an atmosphere of discovery and connection

A HOTEL THAT SPEAKS THROUGH ART 
and ENERGY, REDEFINING THE BOUTIQUE 
EXPERIENCE in the HEART of the CITY

Hotel Boulevard by Autograph Collection redefines boutique hospitality with a brand rooted 
in culture, community, and creative energy. We led a full brand transformation from strategy 
and naming to identity and guest experience—designed for a traveler who values inspiration 
and connection. The visual identity blends deep blues and soft neutrals with layered textures, 
reflecting urban vibrancy and editorial calm.

Typography pairs playful minimalism with quiet elegance, creating a tone that feels both 
welcoming and refined. From communal art spaces and local design stories to wellness rituals 
and culinary moments, the guest journey is crafted as a canvas for exploration. Through initiatives 
like the “Pedal Art Tour,” the brand invites discovery and expression, turning every stay 
into a story worth sharing.