SERVICES

Branding Strategy | Brand Identity | Art Direction | Verbal Identity | Branding Touchpoints

Gabriel New York is a fine jewelry house that blends craftsmanship with emotional resonance. 
Its pieces celebrate love, individuality, and everyday luxury, offering timeless design with a modern 
spirit for women who value meaning, style, and personal storytelling.

WHERE EVERY PIECE TELLS A STORY by 
BUILDING A BRAND THAT CELEBRATES LOVE, 
INDIVIDUALITY, and LIGHT-HEARTED LUXURY

Gabriel New York is a fine jewelry house where timeless design meets heartfelt emotion. 
We developed the full brand strategy, identity, and art direction to reflect elegance, joy, and 
meaningful connection. The visual world blends soft blush tones, warm golds, and bold black, 
creating a refined yet approachable aesthetic.

Photography and styling capture real women in moments of love, individuality, and celebration. 
The verbal identity is built on the belief that jewelry is more than ornament — it is memory made 
tangible. Every message expresses intimacy, craftsmanship, and personal beauty. From packaging 
and photography to digital and in-store experiences, the brand speaks with warmth and clarity. 
Gabriel New York becomes more than a jeweler — it is a companion for every woman’s journey 
and every milestone that matters.