The Lana, Dorchester Collection

SERVICES

Campaign Strategy | Creative Direction | Ultra High Net Worth Engagement | Branding Touchpoints

The Lana by Dorchester Collection is a new icon of contemporary elegance, redefining ultra-luxury living through bold design, cultural depth, and an unwavering commitment to discretion and excellence.

WHERE DISCRETION MEETS DESIGN
SHAPING the GLOBAL IDENTITY of a 
NEW DORCHESTER LANDMARK

We were entrusted with the full creative direction for The Lana, Dorchester Collection, crafting a brand world that speaks directly to an audience of global ultra-high-net-worth individuals. From collectible booklets and bespoke print materials to branded experiences and campaign assets, each touchpoint was designed to reflect quiet power, cultural fluency, and contemporary refinement. Through editorial storytelling, elevated imagery, and a deep sense of narrative purpose, our work contributes to positioning The Lana as a modern sanctuary for those who seek rare experiences and meaningful design. The result is not just a brand—it is an atmosphere of rarefied taste and timeless elegance.