SERVICES

Brand Strategy | Brand Identity | Art Direction | Branding Touchpoints

Layal is a leading luxury beauty destination offering a curated portfolio of over 80 global 
brands. With deep cultural roots and a modern outlook, it reimagines beauty retail as a space 
for connection, discovery, and elevated self-expression.
 

A VISION of MODERN BEAUTY SHAPING A 
RETAIL EXPERIENCE ROOTED in STYLE, CULTURE, 
and SELF-EXPRESSION

Layal is a leading luxury beauty destination in the Middle East, offering an unparalleled portfolio of 
over 80 global brands and delivering premium beauty experiences both online and in-store. With a 
distinct Middle Eastern heritage and a forward-looking approach, Layal redefines beauty retail as a 
space for community, discovery, and self-expression.

We developed the full brand strategy and crafted an identity that blends sophistication with 
inclusivity. The visual world combines rich purples, golds, and soft neutrals paired with modern 
typography to create a look that is elegant, confident, and instantly recognizable.

Through art direction, we shaped a lifestyle narrative that is chic, immersive, and emotionally 
engaging. Across every touchpoint — from retail spaces and packaging to digital presence 
and social media — Layal delivers a seamless, elevated experience that connects global beauty with 
local culture.