
Client
Brand Strategy | Brand Identity | Art Direction | Branding Touchpoints
Layal is a leading luxury beauty destination offering a curated portfolio of over 80 global
brands. With deep cultural roots and a modern outlook, it reimagines beauty retail as a space
for connection, discovery, and elevated self-expression.



Layal is a leading luxury beauty destination in the Middle East, offering an unparalleled portfolio of
over 80 global brands and delivering premium beauty experiences both online and in-store. With a
distinct Middle Eastern heritage and a forward-looking approach, Layal redefines beauty retail as a
space for community, discovery, and self-expression.
We developed the full brand strategy and crafted an identity that blends sophistication with
inclusivity. The visual world combines rich purples, golds, and soft neutrals paired with modern
typography to create a look that is elegant, confident, and instantly recognizable.
Through art direction, we shaped a lifestyle narrative that is chic, immersive, and emotionally
engaging. Across every touchpoint — from retail spaces and packaging to digital presence
and social media — Layal delivers a seamless, elevated experience that connects global beauty with
local culture.





TYPOGRAPHY
FONTS GUIDE
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