Charley SIGNATURE has been featured in leading publications that recognize the art of branding with elegance. This page gathers the stories, interviews, and articles that reflect our vision, our craft, and our global journey.
Jan 17, 2025
In a recent feature published by Forbes Liechtenstein, Charley Baouamina, the visionary behind Charley SIGNATURE, was recognized as one of the leading global branding specialists for ultra-luxury brands. The article traces his journey from Paris to Dubai and Miami, and explores how Charley SIGNATURE has become a reference for brand storytelling, creative direction, and experiential strategy in the world of prestige.
For over two decades, Charley has redefined what it means to be a luxury brand agency—not by being louder, but by being clearer, more intentional, and more emotionally resonant.
Read the full Forbes France article here
A Journey Rooted in Clarity, Creativity, and Craft
Charley’s branding philosophy has always been rooted in a simple but powerful belief: luxury is not just a product, it is a presence. From his early roles in global media and hospitality to founding Charley SIGNATURE, he has consistently delivered creative strategies that blend elegance with cultural intelligence.
Today, Charley SIGNATURE is a multi-studio global branding agency, operating in Paris, Dubai, Miami, New York, and Los Angeles, serving clients across hospitality, fashion, yachting, fine jewelry, real estate, and private aviation. From boutique hotel groups to billion-dollar estates, the agency designs brands that endure.
Building a New Standard in Luxury Branding
Charley SIGNATURE is more than a luxury branding agency. It is a creative house where beauty, artistry, and strategy converge. Each brand narrative is treated like a couture garment: tailored, precise, and unforgettable.
Through years of working with some of the world’s most influential names—from Four Seasons and Raffles to private developers and founders—Charley has developed a reputation not just for excellence, but for creating brands that live in memory. His work stands out not by chasing trends, but by understanding timeless desire.
The Forbes article highlights how this approach has positioned him as a global branding specialist trusted by ultra-high-net-worth individuals and discerning entrepreneurs across continents.
From Founder to Brand Architect
Charley Baouamina is not a traditional agency CEO. He remains actively involved in the brand architecture, voice development, and creative direction of each project—often sitting with clients to understand their vision, lifestyle, and personal legacy.
He built Charley SIGNATURE to be both a branding agency and a branding atelier. The agency doesn’t just deliver presentations—it builds worlds. From tone-of-voice documents and visual identity systems to coffee-table brand books and digital content hubs, everything is curated with intention.
Whether it’s a yachting brand in Monaco, a real estate project in the Emirates, or a fashion venture in New York, Charley applies the same core principle: every brand should feel as if it belongs to the 1 percent—because it does.
A Recognition That Marks a New Chapter
Being featured in Forbes Liechtenstein is more than a personal milestone—it is a reflection of the agency’s continued global resonance. As Charley SIGNATURE evolves, it remains grounded in its original values: elegance, discretion, and obsessive attention to detail.
But the mission is also expanding.
With the launch of Unorthodox Paris, the group’s digital division, and the growth of The One Percent, a luxury media platform, Charley is building a comprehensive creative ecosystem for high-value individuals and brand owners.
From brand strategy to digital performance, Charley SIGNATURE now offers a fully integrated service tailored for legacy builders.
Explore the Legacy in Motion
Charley SIGNATURE is proud to be featured in Forbes Liechtenstein, and even prouder to continue building the next generation of iconic brands with vision, restraint, and beauty.
To discover what makes us a true luxury brand agency, we invite you to read the original feature or connect with our team.